CLIENT DETAILS

   
E-mail
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First Name
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Last Name
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Company
 
Address
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City
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State
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Zip code
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Country
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Phone (numbers only - include area code)
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Fax (numbers only - include area code)
 
Website Address
 
Project Brief
(Describe your project in a couple sentences)
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CLIENT SPECIFICS

(Please tell us about your business, products/services, consumers, and market.)
Your Industry
General description of your business (Describe what you do)
Describe your current identity / image. (How your organization is perceived internally and by your target audience)
What makes your company stand apart from your competitors? Why should a customer choose your company over your competitors.

DESIGN SPECIFICS

Will you be providing content (ie. Copy/Text, Photos, Files, etc.)? If Yes, what content will you provide and in what format (ie. .txt, .doc, .ai, .psd, .pdf, etc.)
Will you be proding us with your logo(s)? If Yes, how many and in what format?
Please Note: Customer supplied logos must be in Vector (ie. Adobe Illustrator) or PNG format. PhotoShop PSD and layered TIFF files are acceptable, but may result in a $35/hr. (minimum 2 hours) recreation/rendering fee in order to meet project specifications.
Please list and describe any specfic sections that you would like to include in your website.
Please describe any Design Styles, Colors, and Fonts that you wish to use in your website. Please be as specfic as possible.
Known competitors and their web sites (at least 3). We can learn much from your competitors’ successes and failures. Include a brief critique (pros and cons):

Reasons for your website (check all that apply)

Sell a product or service Build interactive branding
Provide e-commerce To network
To make business information available To serve your customers
To heighten public interest To release time sensitive materials
Corporate communication To make pictures, sound and film files available
To reach a highly desirable demographic market To answer frequently asked questions
To stay in contact with salespeople To open international markets
To create a 24 hour service To make changing information available quickly
To allow feedback from customers Provide direct marketing opportunities
To test market new services and products To reach the media
To reach new markets To reach the specialised markets
To serve your local market Improve access to information

TARGET AUDIENCE

Demographics of target audience. Who is your target audience? What type of visitors do you wish to attract?
Will visitors be able to purchase goods and/or services? If yes, what consumables and how will they be delivered.
What information will a visitor want?

PROJECT SPECIFICS

What is the project budget? Is this appropriate considering the comprehensiveness of services to be provided? Please explain:
What are the basic goals of this project?
What outcome will make this project successful?
Who will have overall responsibility for your website? An individual, individuals, or a committee? Please provide names.
How should the site support the objectives of the organization?
What constitutes the best return on investment and how is this to be measured?
Where will most of the site traffic originate?