Apr 9th Calculating Your Ad Budget - Before you pour money into advertising, figure out exactly how much you should spend.

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start? A: The first thing you must do is calculate your minimum and maximum allowable ad budgets: Step 1: Take 10 ... Read More »

Apr 1st Why Small Businesses Have the Social Media Marketing Advantage

Why Small Businesses Have the Social Media Marketing Advantage As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business ... Read More »