Search Engine Optimization (SEO) is a digital marketing strategy or series of strategies designed to increase the highest amount of traffic to a website and its content organically without the use of Pay-Per-Click (PPC) paid search efforts. Some of these strategies include increasing a websites Search Engine Results Page (SERP) ranking through a variety of on-page, off-page, and technical SEO strategies that effect search engine algorythms, link-building to increase targeted traffic to your website, and content creation that results in specific conversions such as website visits, form-fills, subscriptions, phone calls, in-person visits or purchases.

The biggest difference between Search Engine Optimization (SEO) versus Search Engine Marketing (SEM) is that SEO employs a variety of digital marketing stragies to increase your organic (non-paid) website traffic and Search Engine Page Results (SERP) ranking without the use of paid search efforts, while SEM is a Pay-Per-Click (PPC) digital marketing strategy that involves purchasing keywords and digital advertising from the search engines (i.e. Google, Bing, YouTube, etc.). Both are important strategies and go hand-in-hand. However, engaging in SEM without a solid SEO strategy in-place can be very costly and less effective as your ranking will become dependent on consistently having to out-bid your competitors for critical keywords.

No. Nobody can. Anyone who tells you they can guarantee you a top spot or that they have a “relationship” with a search engine is either lying or doing something shady and/or dangerous. While most agencies will tell you they’re confident based on their past work that they can help you achieve your business goals, anyone who promises a specific ranking or traffic level is blowing smoke. With that being said, our experienced and trained SEO strategists will work with you to forecast general scenarios based on your budget, your specific strategy, and your competition. Individual results may vary based on variety of variables including budget, industry, competition, geography, website design, social media presence, and more.

Every business and industry is different and results will vary due to variety of variables including budget, industry, competition, geography, website design, social media presence, and more. Clients can typically see results anywhere from 3-6 months with consistent SEO services. Our SEO strategists will conduct an initial analysis of your current on-page, off-page, and technical SEO, as well as, your competion and the keywords related to your business and industry to develop a strategy for improving your visibility in the online marketplace.

Our SEO strategists have worked with a wide range of businesses including retailers, manufacturers, education services, technology companies, service companies and more. One of the greatest advantages we offer is that our state-of-the-art SEO technology and tools allows us to quickly understand your industry, even if we've never served a business like yours. We take a very customized approach and do not use "cookie-cutter" methods, as no two businesses are alike, even if they are in the same industry.

Much like it sounds, On-Page SEO deals with the aspects of your website that effect a users ability to find your website on search engines. Through careful and constant manipulation of your website content, our SEO strategists are able to organically (without the use of paid searh ads) increase your site's search engine results placement (SERPs), otherwise known as "ranking" and thus, increase your visibiilty for key words and phrases used to find businesses like yours. Off-page SEO employes a variety of strategies which take place off your website on various websites on the web including link building (links to your website on other sites), directory submisssions, listings management, and more. Technical SEO deals with the technical aspects of your website code and design that effect or limit your website's visibility on the web such as mobile responsiveness, page load speeds, and more.