How to Write a Great Tagline in 10 Steps What is a tagline, slogan, motto, or strapline (if you're British)? They're all one in the same. A short and simple catchphrase that represents your product or company and communicates the key benefit you want consumers to associate with your brand. If written correctly, an effective tagline ... Read More »
WWW vs Non WWW: Which is Right from SEO Perspective We are all aware that some domain names start with www and some that don’t. And, most people wonder what the difference between both is because very few know. If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is ... Read More »
Systematic Thinking in the Face of a Pandemic With nowhere to go and nowhere to be, we should have more time now than ever before. However, for many of us, our time at home seems constricted as we adjust to a virtual workplace while caring for ourselves and family members with less resources and new challenges. For many, the ... Read More »
Calculating Your Ad Budget - Before you pour money into advertising, figure out exactly how much you should spend. Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to ... Read More »