Systematic Thinking in the Face of a Pandemic

Systematic Thinking in the Face of a Pandemic

With nowhere to go and nowhere to be, we should have more time now than ever before.  However, for many of us, our time at home seems constricted as we adjust to a virtual workplace while caring for ourselves and family members with less resources and new challenges.

For many, the struggle is real as they learn to navigate unemployment, forced business closures, loss of income, illness, and death.  In a matter of days, business owners have struggled to cope with learning that their business is not essential. 
Then there are those who don’t have the luxury of being at home, who are working overtime to provide the public with their essential and basic needs or risking their lives to save the lives of others while offering the ultimate gift of more time.
We're all faced with the same unanswerable questions... How long will this last?  When will this end? How will we survive if this lasts longer?
We're here to help you focus your time during this moment of uncertainty. We're aware that  COVID-19 is at the front and center of your thoughts, but how can you think more systematically?
Here are few questions you should be asking yourself to ensure that your internal and external communications strategy is thoughtful, creative, and worth the attention.

  • How are your employees feeling and acting right now? What could you say or do for them that could help?
  • How are your clients feeling and acting right now? What could you say or do for them that could help?
  • What can your company do that could inspire or uplift others?
  • In your communications to employees, clients, or customers, are you regurgitating info related to the pandemic that your audience will have likely seen and heard elsewhere? Or are you adding something specific and new?
  • Can you create content to replace the events and conferences relevant to your business that have been canceled?  
  • Could anything you’ve sent or are planning to send over the transom be construed as exploitative or opportunistic?
  • Are you acting as a compassionate group of humans first and a business second?  
  • Can you provide helpful or even entertaining content for those with Corona Content Fatigue?  
  • How can what you do best be put to use in these circumstances?

Wednesday, April 8, 2020

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